Lecture: User Personas

In this lecture, I'll be covering a general overview of User Personas, how to build them, and their use in your UX design process. Feel free to use the timestamps below as an overview of this video, as well as where you can locate specific topics covered:

0:00 - Intro
0:12 - What are User Personas?
2:13 - Using User Personas
2:38 - Benefits of User Personas
3:46 - Anatomy of User Personas
6:00 - UP: Header
6:57 - UP: Demographics
8:02 - UP: Psychographics
8:54 - UP: Goals & Pain Points
11:00 - Creating a User Persona
11:19 - Data
11:43 - Quantitative & Qualitative Data
12:42 - Behavioral Patterns
13:25 - Researching
14:08 - Empathy Mapping
15:52 - Building Personas
17:07 - Scenarios
19:08 - Share Your Findings
20:35 - Lean Personas
22:08 - Final Notes & Conclusion

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Lecture: Case Studies