In this lecture, we’ll cover a general introduction of branding, various components of the brand development process, and different logo types. This is the first in the series of lectures. Feel free to use the timestamps below as an overview of this video, as well as where you can locate specific topics covered:

0:00 - Intro
0:45 - What is a Brand
1:48 - Brand Components
2:27 - Visual Identity
3:40 - Strategy
5:34 - Brand Values
7:18 - Purpose & Process
9:03 - Visual Identity/Branding Process
12:40 - Identity Components
14:15 - Logo Signature
15:55 - Logo Flexibility
17:08 - Brand Guidelines
19:54 - Types of Logos
22:42 - Power of Perception
25:04 - Logo Examples
28:18 - Moodboarding
29:50 - Conclusion