Welcome to the Brand & Visual Identity Series!
In this lecture, we’ll cover a general introduction of branding, various components of the brand development process, and different logo types. This is the first in the series of lectures.
Welcome to the Brand & Visual Identity Series!
In this lecture, we’ll take a more in-depth look at logo classifications, logo history, the design process, and what makes an effective logo. This is the second in the series of lectures.
Welcome to the Brand & Visual Identity Series!
In this lecture, we’ll dive into the different feelings and emotions that type and color communicate. I reference some resources to assist you with typesets and color palettes. This is the third in the series of lectures.
Welcome to the Brand & Visual Identity Series!
In this lecture, we’ll cover some helpful tips when collaborating with and presenting work to clients. This is the final video in the series of lectures.
Welcome to the Brand & Visual Identity Series!
In this demo series, I'll be creating a logo for a mock client, Magenta Cargo. For this video, I want to give you some insight on how to better dissect a creative brief.
Welcome to the Brand & Visual Identity Series!
In this demo series, I'll be creating a logo for a mock client, Magenta Cargo. For this video, I want to give you some insight on how to create moodboards.
Welcome to Brand & Visual Identity Series!
In this demo series, I'll be creating a logo for a mock client, Magenta Cargo. For this video, I want to give you some insight on sketching logos and working through different ideas.
Welcome to the Brand & Visual Identity Series!
In this demo series, I'll be creating a logo for a mock client, Magenta Cargo. For this video, I want to give you some insight on my design process and rendering a logo from sketch to graphic.
Welcome to the Brand & Visual Identity Series!
In this demo series, I'll be creating a logo for a mock client, Magenta Cargo. For this video, I want to give you some insight on how to build a range of color palettes for the logo.
Welcome to the Brand & Visual Identity Series!
In this demo series, I'll be creating a logo for a mock client, Magenta Cargo. For this video, we're almost at the end! I'll be narrowing down to the final logo selection and preparing it for export.
Welcome to the Brand & Visual Identity Series!
In this demo series, I'll be creating a logo for a mock client, Magenta Cargo. For this video, we’re putting the logo into context, a crucial step for presenting your work to a client.
Welcome to the Brand & Visual Identity Series!
In this demo series, I'll be creating a logo for a mock client, Magenta Cargo. For this video, we're bringing it all together. I'll cover how to assemble a presentation slide deck.
