Demo: Magenta Cargo, Pt. 1
In this demo series, I'll be creating a logo for a mock client, Magenta Cargo. For this video, I want to give you some insight on how to better dissect a creative brief. I mention different project generators in this video and have provided links below. Feel free to use the timestamps below as an overview of this video, as well as where you can locate specific topics covered:
GoodBrief - https://goodbrief.io/
Sharpen - https://sharpen.design/
Briefz - https://www.briefz.biz/
0:00 - Intro
0:40 - Creative Brief Overview
2:50 - General Tips
3:19 - Using Illustrator
4:23 - Setting Up the Workspace
6:00 - Dissecting the Creative Brief
6:40 - Company Description Dissection
11:17 - Progress Check
11:35 - Job Description Dissection
15:50 - Final Tips
16:38 - Recap & Conclusion