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    Lecture: The Brand

    Welcome to the Brand & Visual Identity Series!

    In this lecture, we’ll cover a general introduction of branding, various components of the brand development process, and different logo types. This is the first in the series of lectures.

  • Lecture: The Logo

    Welcome to the Brand & Visual Identity Series!

    In this lecture, we’ll take a more in-depth look at logo classifications, logo history, the design process, and what makes an effective logo. This is the second in the series of lectures.

  • Lecture: Type & Color

    Welcome to the Brand & Visual Identity Series!

    In this lecture, we’ll dive into the different feelings and emotions that type and color communicate. I reference some resources to assist you with typesets and color palettes. This is the third in the series of lectures.

  • Lecture: Working with Clients

    Welcome to the Brand & Visual Identity Series!

    In this lecture, we’ll cover some helpful tips when collaborating with and presenting work to clients. This is the final video in the series of lectures.