In this lecture, we’ll take a more in-depth look at logo classifications, logo history, the design process, and what makes an effective logo. Be sure to grab something to write/draw with for the "Logo Test", a quick activity. This is the second in the series of lectures. Feel free to use the timestamps below as an overview of this video, as well as where you can locate specific topics covered:

0:00 - Intro
0:13 - Types of Logos Recap
1:39 - An Effective Logo
2:25 - Logo Appropriateness
3:22 - Logo Distinction & Memorability
4:36 - Logo Simplicity
6:49 - Logo Test
8:20 - Logo 1
8:42 - Logo 2
9:03 - Logo 3
9:24 - Logo 4
9:45 - Logo 5
10:08 - Logo 6
10:30 - Logo 7
10:51 - Logo 8
11:12 - Logo 9
11:30 - Logo 10
11:55 - Logo Test Recap
12:51 - Change & Longevity
13:18 - Logo History: NBC
16:44 - Logo History: Shell
19:27 - Logo History: Mobil
20:06 - The Mindset
20:52 - Identification
22:10 - Logo ID: Apple
24:00 - Logo ID: Nike
25:10 - The Magic
26:03 - The Process
26:50 - Research
27:33 - Sketches & Feedback
29:23 - Digital
30:41 - Color & Type
31:21 - Feedback
33:43 - Packaging
35:49 - Conclusion