In this lecture, we’ll dive into the different feelings and emotions that type and color communicate. I reference some resources to assist you with typesets and color palettes (links are below). This is the third in the series of lectures.

Google Fonts - https://fonts.google.com/
Adobe Color - https://color.adobe.com/

Feel free to use the timestamps below as an overview of this video, as well as where you can locate specific topics covered:

0:00 - Intro
0:31 - Brand Properties: Serifs
1:39 - Brand Properties: Sans Serifs
2:56 - Brand Properties: Scripts
4:13 - Brand Properties: Mixture
5:38 - Color Modes
7:05 - Color Wheel Breakdown
11:13 - Color Psychology (lite)
12:01 - CP: Red
13:10 - CP: Yellow
13:31 - CP: Orange
13:58 - CP: Blue
14:19 - CP: Green
14:42 - CP: Violet
15:05 - CP: Neutrals
15:32 - CP: Black
15:57 - CP: Gray
16:27 - CP: White
17:11 - CP: Brown
17:39 - CP: Beige/Tan & Ivory
18:12 - Color Schemes
19:08 - Monochromatic
19:47 - Analogous
21:03 - Complementary
21:59 - Split-Complementary
22:56 - Triadic
23:28 - Tetradic/Split-Complementary
24:00 - Conclusion